How to Build an Audience with Paid Ads
Paid Ads Make List-Building Easy
Strategically placing ads in front of your target audience, you can drive traffic to your opt-in offers.
When you tweak and split-test your offers, you can refine your ads and copy to attract your ideal client. This will fill your list with targeted buyers who are ready to take action.
What you need to run paid ads to your opt-in pages is:
• A compelling offer, such as a video training series or live webinar
• Copy to grab the attention of your target audience
Best Ad Placements
>>> Once you have all the components in place, you can then decide where to run your ads.
There are dozens of choices, from Facebook, Twitter, LinkedIn, Google, YouTube, or email inbox.
>>> The key is to first determine where your market is most likely hanging out.
If they’re on LinkedIn, then running ads on Twitter will be a waste of time. Keep top of mind the cost of marketing your business. Ads on Facebook are generally less expensive and less competitive than a Google Adwords placement.