5 Digital Marketing KPIs To Track
5 KPIs for your
Digital Marketing Campaigns
Gone are the days when a consumer's journey is a 5-step pre-defined and unified path.
Now, the average consumer twists and turns before making a purchase decision.
This is where your digital marketing KPIs come into the picture.
KPIs are essential to track your business goals.
It can be challenging in a multi-prong campaign to narrow down the most important KPI.
Below, we have listed the top five important digital marketing KPIs to track. Listed in no particular order, as they are all important in your marketing success.
- Impressions served.
Impressions refer to the number of times your ad was shown to a viewer.
Studying your impressions will help you determine how many times you should display the ad to your audience to increase your brand awareness.
- Cost per click (CPC).
Cost per click is determined by the amount of money you pay for every click on your ad.
You can track the total cost of the campaign and divide it by the number of clicks. Our marketing agency tracks the CPC benchmark to pinpoint when a campaign is losing its efficiency, so we can optimize or change strategy.
- Cost per action (CPA).
Measures the cost for every action, such as a click, sale, sign-up, newsletter, etc.
If the goal of your business is to increase conversions, you should track the CPA, so you optimize the channels, audiences, and the right strategies.
Remember to study the users who have taken the desired actions.
Sometimes it's better to have a higher CPA for buyers with high purchasing power than a lower CPA, for people who are less likely to turn into a customer.
- Conversion rate.
Measures the conversion of the entire marketing campaign. It tracks whether the funnel and the campaign were successful.
If your offer and pricing was right for your audience. And if there was high buyer's intent. The conversion rate will be high.
The conversion rate often reflects the customer journey. The customer completes the journey by making a purchase. The conversion rate tells us whether the marketing efforts were successful.
- Return on Ad Spend (ROAS).
This refers to the revenue you get for every dollar you spend on marketing.
Tracking the ROAS tells you the effectiveness of your marketing campaigns.
If you are not making sales despite spending sufficiently on marketing, your marketing strategy is not up to par, and you must change it.
However, if you are not getting the desired ROAS, review the other 4 outlined KPIs, before you stop the marketing campaign altogether.
You may discover that you are overspending on under-performing channels or targeting unqualified web visitors. Which can negatively impact the ROAS.
Commit to a full audit of your marketing campaign, and allow the data to tell you the right steps to take.
At
Digital ShortCutz Marketing, we have a team of dedicated professionals providing Digital Marketing Automation Solutions. To tell us about your business, and see if we are the right fit, reach out to us
here.
