8 Branding Mistakes You may be Making

To establish your brand and communicate your brand identity to your ideal customer is perhaps the most fundamental task of any successful business. 

Time, effort, and strategic thinking are required. When you put in the work and your Brand marketing efforts fall flat, you are possibly making one of these 8 mistakes in your business. 

1. Failing to Think Strategically

• Failing to connect to your “why” and your broader business goals.
• Strategically plan how to communicate your Brand purpose in your business.

Reflect. Review the reasons why you’re running your business. Clarify what you hope to achieve and how your branding will help you do this.  Use << Content Strategy >> to share your brand values.

2. Your Brand Is Not Your Logo

• While the consistent design is an important part of branding.
• Many businesses make the huge mistake of thinking a brand is a logo or a set of design features.

Reflect. What image does your brand messaging create in the minds of your target market? This message tells people how your offerings uniquely benefit them.



3. Being Generic 

• Ideally, your brand identity differentiates your business from others in the market.
• If you can communicate this difference successfully, you can compete with bigger companies that may have more marketing and advertising resources.

Reflect. Focus not only on what you do but what you do differently from your competitor.

4. Assumptions Instead of Facts

• You can make the mistake of building your brand based on assumptions about your target market.
• These assumptions inform your choices and if wrong can pull you off course.

Reflect. How to conduct thorough marketing research. Base your marketing decisions on actual facts and feedback from your audience. Do A/B test, test 2 versions of your idea. 

You can test your ideas using  << Facebook Ads >>  and/or  << Google Ads >>  to see how your audience respond.

5. Inconsistency and Disconnect

• To engender trust, your branding can not give people mixed messages.
• Your Brand message needs to be consistent wherever you communicate with your audience.

Reflect. Is your brand message, design features, communication tone, and the unique benefits of using your products consistently.

6. Clever But Not Clear

• Having a unique and clever brand message may get you to stand out.
• However, the most important thing is that your message is clear.
• Branding is your promise to your audience.

Reflect: Do people understand your message easily at a glance. Remember not to get so creative that it becomes hard for your audience to engage or understand what actions you want them to take.

7. Making it All About You

• The real message of your brand explains the transformation your customer receives.
• While you can talk about your products/services, and yourself to relate. Your focus is always on your customer.

Reflect. Focus on your customer’s needs and how their lives will be improved by using your product. 

8. Forgetting to Update

• Your market and the competitive landscape can change over time. Your business may also change.
• You may offer a new product line or decide to target a new segment in the market.

Reflect. Does your branding reflect changes in the marketplace or within your business? Plan to do periodic check-in, to assess and update.

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